About Au.Ora

Au.ORA — (pronounced Ah-OR-uh)

Let’s start with the meaning since we always get asked!

Au — the symbol for gold   ORA — meaning light (aura)

House of Au.ORA is more than a jewelry brand—it’s a story of friendship, family, resilience, and the belief that we shine brightest when we feel our best. It began as a swimsuit line, created by best friends and soul sisters, Lindsay Rochelle and Miranda Lynnè. Lindsay transformed the brand into jewelry, and when life shifted—Lindsay facing breast cancer while Miranda welcomed twins—they came together again, leaning on each other as they always had.

In 2022, Lindsay left this world, leaving Au.ORA to Miranda, her sister Carissa, and her daughter Jovie. Today, Miranda carries the creative vision forward, designing pieces they would love to wear themselves: polished but a little wild, minimal but never boring, effortless yet unforgettable. Jewelry that moves with you—from ocean swims to nights out, or momming around—built to last and priced for everyday luxury with effortless edge. Meanwhile Carissa runs the backend of the business keeping the lights on and website running until the day Jovie is ready to take over.